From the start to the finish of the 42nd Dakar, which will run in Saudi Arabia from January 5 until January 17, 2020, BFGoodrich®’s technicians will be on hand to analyze the tires of the brand’s partner teams and advise on how to make maximum use of their potential.
BFGoodrich® will also provide a tire fitting and removal service at the event’s overnight bivouacs at the Dakar Service Center. The facility comprises a truck workshop manned by around 10 experienced fitters and it is estimated that some 2,500 fitting/removal operations will be carried out in the course of the rally.
BFGoodrich®’s status as official supplier to the world’s second-biggest motorsport event mirrors its acclaimed expertise and the dominant position it enjoys in the all-terrain tire market. With television coverage in 190 countries, the world-renowned Dakar boasts an awareness-rate of 77 percent, while the 2019 event attracted 4.4 million spectators and was followed by 1.4 million Facebook fans.
